Trendstream is a consultancy dedicated to understanding trends in technology adoption and what they mean for consumer behaviour, marketing communications, media and content.

We created the GlobalWebIndex, which is the most detailed on-going global study into the internet consumer’s attitudes, motivation and multi-platform internet behavior ever created. It provides a unique perspective on the development of the internet, enabling clients to understand the impact on their target audience, business category and market.

The study was initiated in July 2009 and has since delivered five waves of research, covering nearly 100,000 internet users in 27 countries. In 2011 there will be three waves of research, expanding to four waves in 2012 and more than 120,000 consumers in 36 markets.

The GlobalWebIndex is used by some of the world’s biggest media, PR, digital and creative agencies including Starcom MediaVest, Ogilvy and Razorfish. Other clients include Nokia, Orangina Schweppes and BBC Worldwide.

We have packaged this data in a unique web platform that enables anyone to develop unique insights to drive their online business, communications and marketing strategy.