We are a consultancy dedicated to understanding trends in technology adoption and what they mean for consumer behaviour, marketing communications, media and content.
Technology change has never been quicker or more impactful. New markets and business models are being created and revolutionised. We help our clients understand the impact of these trends and how to evolve to maximise the future potential.
We are based in London, but operate and deliver projects anywhere in the world.
Our principles
Look global
Thanks to technology the world is now increasingly globally connected, hence nearly all of our work looks at the international picture, comparing how different markets adopt technology and exploring how the impacts vary.
Make things simple and beautiful
We live in a world increasingly awash with data. This is why we believe in making data easy to interpret and of course nice to look at.
Avoid the hype
Inevitably, technology inspires hype. It’s very easy to tell you that Twitter is the biggest invention since the printing press, and that client X must dump his entire TV spend to be on Twitter, but it’s false. Change is more pragmatic and the vast majority of consumers evolve through existing technology. We avoid this hype and give you the facts based on rigorous data driven analysis of the reality.
Look for the unexpected
Technology impacts in ways that people never forecast and are often more important than the expected. For example, in a recent project we uncovered how growing transparency of the travel market thanks to photo sharing sites and mapping, is driving demands for more extreme and unusual holidays, as we seek to avoid the other consumers shared holiday experiences.
Focus on the money
We are fascinated how companies can build business models for the internet age and how businesses created in the analogue age can evolve and thrive into the future.
