As the director, I’m always keen to release a thought piece to demonstrate some of our work and thinking. Here are a couple of articles from the last few months, some of which feature preliminary data from the Global Web Index.
Mashable – Why big brands struggle with social media
Looking at why big brands were struggling with social media, the key ones being the fact that social media needs a long term approach, its global and it doesn’t fit any exisiting organisation structures, with social media spanning marketing, HR, customer relations and product development.
Mashable – Why we all benefit from big brands being in social media
This was an argument for big brand involvement over it being sell out. Big brands in social media creates better products, drives greater transparency and enhances customer service. It is not in anyway selling out.
Analysis of preliminary Global Web Index data from the UK, demonstrated quite amazingly how task based the web is in the UK. For all web users getting online is about product research, news and stories, while Social Media is not yet driving mainstream usage of the web. The same goes for entertainment showing that the web has some way to go to shift the mantle from TV.
New Media Age. Analyst Speak – Social Network contacts take on a new role as reccomenders
Exploring the power of consumer reviewsover traditional professional / hierachical contacts
