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GlobalWebIndex Is Twitter a good marketing tool?It’s probably an understatement to say that Twitter together with Facebook is one of the most used buzzwords by online marketers these times. All kinds of firms, large or small around the world are now using Twitter to engage customers. Will it give an advantage over competitors? Will it make me look trendy to the [...]
Posted July 23rd, 2010 0 -
GlobalWebIndex Wave 3 Update!
Wave 3 access platforms To satisfy the needs of both our research driven and non-research savvy audience we are now expanding the forms of data delivery. Along with the more visual and more structured online tool, we are making our data accessible via IMS Clear Decisions. IMS Clear Decisions is a new form of data [...]
Posted July 22nd, 2010 0 -
GlobalWebIndex Today we launch the Global Web Index LITE! Free global social media insightsWe’re delighted to announce the launch of our mini tool that provides anyone with the free of charge chance to view and play with the GlobalWebIndex data, and more importantly to start developing unique insights on social media. With the LITE version you can get a snapshot of what motivates your audience, what they do [...]
Posted July 6th, 2010 0 -
GlobalWebIndex The Global Web Index in the Harvard Business Review.In the July-August Issue of the Harvard Business Review appeared a story by associate professor Mikolaj Jan Piskorski with an interesting infographic by designer Tommy McCall. The topic: different trends in social media adoption around the world. Professor Piskorski is currently Assistant professor of business strategy at the Harvard Graduate School of Business Administration and he’s been [...]
Posted July 5th, 2010 0 -
GlobalWebIndex IAB Barcelona 2-3 June 2010- Social Media and Branding
Tom Smith was in the IAB Interact Congress in Barcelona yesterday where he talked about the challenges and opportunities of brands in the current social media world. A snapshot of the 2010 global social media, an overview of data showing what consumers want from brands in this environment, as well as best in class examples [...]
Posted June 3rd, 2010 0 -
GlobalWebIndex Massive global demand for E-ReadersOn the day that iPad rolled out its global launch, we thought it would be apt to look at the levels of consumer interest in e-readers. In the latest wave of our global survey we introduced a question about the potential interest in innovative devices. The following chart shows the breakdown of the answers by [...]
Posted May 28th, 2010 0 -
GlobalWebIndex Global Web Index Snapshot: Motivations To Get Online
The first of a series short reports utilising our data to highlight key trends and insights. We created this series to demonstrate the power of the Global Web Index but this is only a small proportion of the research. Anyone wanting a deeper dive to the interesting world of social media and technology can access [...]
Posted May 27th, 2010 0 -
GlobalWebIndex Paying for sport online: massively undervalued market
With the world-cup just round the corner, we looked at the potential for online sports rights. Our research shows that online rights are massively undervalued. We strongly believe that many people would choose to watch football online rather than through a TV, however in the vast majority of cases there is no legitimate way of [...]
Posted May 27th, 2010 0 -
GlobalWebIndex Desktop data access
Desktop data access After launching last year it quickly became apparent that many of our users are not market researchers by trade, but strategists, planners and PR professionals. It was for this reason that we decided to develop the current incarnation of the online research platform. It was designed to allow the sourcing of global [...]
Posted May 27th, 2010 0 -
GlobalWebIndex Wave 3 – Questionnaire closes on the 30th of April
We are currently reviewing the questionnaire for Wave 3, if you would like to make any of the following additions we need to know by the 30th of April: Additional private questions e.g bespoke segmentation Brand categories: We currently collect data on mobile and fashion categories (Awareness, ownership / purchase / advocacy), which can be [...]
Posted April 14th, 2010 0 -
GlobalWebIndex The tool is live – please action today / tomorrow
The tool is now live and we hope you like it. We feel that it is a substantial improvement and we think it is very easy to use. It is a very fluid approach to analysis, so you are unlikely to need to save and store work. Needless to say we will be coming round [...]
Posted March 31st, 2010 0 -
GlobalWebIndex Moving to the new analysis platform – important please read!
We are delighted to inform you that over the next 7 days we will be moving you all over to a new integrated analysis tool built on Qlikview technology, a tool we really feel is in keeping with the project in general. It is important you read the below, to ensure you transition as easily [...]
Posted March 25th, 2010 0 -
GlobalWebIndex Future Web Asia – The Presentations
Last week we headed over to Hong Kong for the second in a series of FutureWeb Events, this time hosted in partnership with Microsoft Advertising. The night was a great success, with three presentations exploring the picture in Asia and what the rise in social involvement means for the changing marketing communications landscape. A number [...]
Posted March 10th, 2010 0 -
GlobalWebIndex Wave 2 is Live
You should now have access to Wave 2, Wave 2 Top-line Stats and Wave 1 + 2 Double Base. Two new survey guides have been added to the Tutorials section. We highly recommend that you download these and review the content. There a number of changes in Wave 2, these are hi-lighted in blue on [...]
Posted January 29th, 2010 0 -
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trendstream.net IAB Europe Social Media Research Showcase
On the 23rd of October I presented to the IAB Europe Social Media Research Showcase, sharing insights from Wave 1 of the Global Web Index. The presentation focused on Social Media involvement across Europe, motivations to get online, the impact of social media and the evolution needed from companies and brands. The presentation can be [...]
Posted October 26th, 2009 0 -
trendstream.net Global Web Index – Launch EventOur inaugural Future Web event explored key trends in Social Media usage, users, and the role for brands from the first wave of data. We had a very lively and engaged audience and excellent presentations from two of our launch clients, Microsoft Advertising and Mediaedge:cia, plus plenty of debate on the merits of brands getting [...]
Posted September 25th, 2009 1 -
trendstream.net Future Web Event. Global Web Index. 23rd September 2009.As part of our launch we are hosting event on the 23rd of September to hi-light some of the most interesting trends that come out of the research. If you work in international or UK strategy or insight focused marketing / digital / media / PR or creative agency role this event will give you [...]
Posted August 27th, 2009 0 -
trendstream.net In the press
As the director, I’m always keen to release a thought piece to demonstrate some of our work and thinking. Here are a couple of articles from the last few months, some of which feature preliminary data from the Global Web Index. Mashable – Why big brands struggle with social media Looking at why big brands were struggling [...]
Posted August 11th, 2009 0 -
trendstream.net Global Web Index: Subscription tool screen shots
As we prepare to open the Global Web Index platform to launch subscribers, we thought we would take the opportunity to share some screen shots of how it looks and how the subscriber can get the most out of the data set regardless of your familiarity with research. Analysis: Trend presentations are published constantly through [...]
Posted July 24th, 2009 0 -
trendstream.net Global Web Index: new research to share
As we near the launch we are releasing more preliminary data from the Global Web Index. The following deck was presented to IAB Interact on June 12th. It ran through some US and UK data that covered the following topics: · Motivations for going online: the number 1 reason is to research purchases, a demonstration [...]
Posted June 22nd, 2009 0 -
trendstream.net Global Web Index: Video Online: 2009 is Primetime
The Global Web Index was never just about producing data. We always developed the concept to be about driving insight, new perspectives and understanding of the impact. That is why there is a big focus on creating content around the research data. Today we are releasing our first in a long line of insight reports [...]
Posted June 1st, 2009 0 -
trendstream.net The Global Web Index – Going Live
The last 4 months have been hectic getting The Global Web Index off the ground. It is clear from the many meetings, presentations and discussions, that there is a major demand for this product. This is obviously very exciting for us here at Trendstream and confirms why we got this off the ground. The more [...]
Posted May 11th, 2009 0 -
trendstream.net Launching the Global Web Index
Trendstream are delighted to announce the launch of the Global Web Index, powered by Lightspeed research. The Global Web Index is an insight tool for agencies, marketers and web brands to drive understanding, insight and quantification of global web usage trends. This ongoing research study is delivered every six months, providing an accurate and up [...]
Posted March 12th, 2009 0 -
trendstream.net WARC Conference March 4th
An interesting conference and still a very healthy turnout considering the climate. Clearly still big demand for online research. I opened the first day with a broad overview of what is going on in social media globally: usage trends, macro impacts and geographical differences. I also talked about what it meant for research. In summary [...]
Posted March 6th, 2009 0