Global Web Index
Our flagship product is a syndicated market research service that surveys 32,000 web users a year to understand the web behaviour and its impacts on our outlook, attitudes towards marketing communications, purchasing and media consumption in 16 global markets. The GWI is designed for agencies, advertisers or web companies and is already adopted by some of the world’s biggest brands, to help them deliver global online strategy. To find out more and the different subscription and bespoke options, visit globalwebindex.net
Primary Research
We run global research projects, exploring different aspects of technology impact and change. We normally conduct the research via online survey based research, mixing quantitative and qualitative techniques.
Example project
Working with one of the UKs leading independent media agencies we create a programme of thought-leadership research around the travel industry and in-particular the impact of social media on travel. The research was designed as a report that could be distributed externally and position the agency as a thought-leader in the space.
Analysis
Utilising the mass of data on the web, we provide analysis in a number of key areas, technology trend analysis, influencer identification or best in class analysis
Example project
We are working with one of the world’s biggest technology brands to indentify key online influencers for their business, in markets such as Brazil. We don’t utilise any of the established “influencer identification” tools, instead utilising local experts and rigorous desktop research to provide a tailored perspective.
Data visualization
We work with some of the world’s best info-graphics / visualization specialiststo turn data into images. This kind of content is increasingly effective in the world of B2B marketing.
Next Twenty
We have created a network of individuals to provide a unique local perspective on the global impacts of technology change. We will shortly be launching an external website to hi-light ideas, stories and thinking on technology.
